Mirror Mirror

Posted: August 29, 2010 in Social Media
Tags: , , ,

Stan Rapp said recently, “This generation of consumers are the most narcissistic in history.”

Boy was he right. We all sit and polish our ‘Me’ brands with huge care and attention. Shall I change my profile picture (logo) for the umpteenth time? Sure we do.

It’s not a bad thing. That narcissism was always there, it’s just that now we all have channels through which to promote our ‘Me’ brands.

Firstly, isn’t it interesting what some people do with them? How many times do you see oblique status updates or tweets that are just begging for comments or re-tweets? I’ve been astonished how many times I’ve read a sad status update only to followed by “Aww hun. I’m here if you need to talk xxx”

Meaning, “I’d rather you kept it to yourself, but I want my brand to appear caring and concerned and I want to comment before the competition (I mean our other friends) do.”

Secondly, what does this narcissism mean for business?

Well, I believe it means that people (British people) are no longer shy about complaining. That quaint British trait. Their brands are protected by their screens and they no longer have to actually speak to people. Think about the work environment and that most poisonous development – cc’ing on email. A cowards charter to broadcast vitriol and blame! Screens insulate us and give us a shield behind which we can hide.

But, it’s not going away. To be successful in the future, businesses and organisations are going to have to accept the new reality and respond immediately to publicly broadcast complaints as well as positivity.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s