Richard Kent is a seasoned British marketer. He has worked agency side and more recently client side for market leading brands in the UK such as Hotel Chocolat, Hot Diamonds and most recently Vosges Haut-Chocolat in the USA.

From a clients point of view, he has seen what this huge change means to a well established model – that it has to change also – and quickly.

By being prepared to engage directly with people, admitting mistakes when things (inevitably) go wrong, by using social tools for the new product development process, the marketing research process, for lead generation and of course for ultimately growing sales and profits, Richard has very real and practical experience in knowing what it takes to win in this new world.