Jargon bore!

Back from a great trip to Wyoming and a chance to reflect on a couple of things.

By and large I hate three letter abbreviations, or TLA’s as I call them. But Here’s a cracker that makes me think of Dirty Dicks in Bishopsgate…

ALE.

ACCEPT – that the world is changing rapidly and that unless you do your business or organisation will die.

LISTEN – to your customers, your prospects, your competitors, your secondary markets – and don’t stop. Then..

ENGAGE – Appropriately, relevantly (sp?) and frequently. Social media doesn’t take a holiday!