“It works in practice but will it work in theory?”

I recently heard this quote, admittedly in relation to something completely different, but I felt that it was a perfect reflection of feeling towards social media and its potential in the UK.

It was followed by, “We are wallowing in a miasma of over analytical nonsense”.

It’s true isn’t it? Even sitting here writing this I’m conscious that I’m adding,  in a very small way, to the noise out there on this subject. Surely the arguments are compelling enough. Engaging with customers and prospects is a good thing right?

So, for this post I will say no more.

Except this  – Just Do It

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