As social commerce has grown over the last few months through sites like Groupon and location based apps like Four Square and Gowalla, Facebook today dropped their bomb in the middle of all of this.
Facebook Deals launched today in beta and is only available in the US to those businesses who have claimed their ‘places’.
‘Deals’ offers local businesses the chance to launch four types of deal – one off, group, loyalty and charity and the opportunities it affords local businesses are growing customer loyalty, growing through WOM (word of mouth) and recruiting new customers.
Let’s look at each.
Growing Loyalty – A local retailer can create a deal whereby a discount can be claimed if a customer checks in between 2 and 20 times.
Growing through WOM – If the average facebook user has 130 friends, the hope is that a deal will viral through you fans network very quickly.
Acquiring new customers – with 200 million people using Facebook through their mobile device, an opportunity now exists to attract nearby potential customers to your store.
This all sounds great and the sheer size of Facebook means the potential is staggering for local businesses.
But just a few months after Twitter dropped their offers function, I guess Facebook are treading lightly.
A gamechanger? What do you think?