On Monday, the Apple website stated that “tomorrow will be a day you never forget”. The blogosphere could barely contain itself (guilty!) as we contemplated just what this could mean!

To add to the excitement, Zuckerburg was unveling the details of Project Titan, not being the ‘GMail killer’ that had been whispered about.

In the end, Project Titan left me feeling slightly confused, while the Apple announcement concerned the launch of The Beatles back catalogue on iTunes.

The latter felt a little like a let down too. But of course to everyone else, this was a big deal. A dose of reality, like a cold bucket of water served to illustrate the importance of not getting too sucked in to our own little world.

But do people still BUY music??