I read a wonderful blog post from Oliver Blanchard this week with a list of points on social media. It’s brilliance is that it states the ‘bleedin’ obvious’ as they say in the UK!

The first point is the clearest – “Social is something you are, not something you do.”

Of course! – This gets straight to the point I make to businesses at the earliest opportunity – accept that the world, and your role in it, has changed irrevocably.

So, the first question to ask of a business owner is not “do you ‘do’ social media? But “are you social?”