I was watching a pretty amateurish item on the early morning BBC news programme yesterday about Google + and it’s attempt to use video chat a way to eclipse Facebook.

Of course, as in a great game of poker, Facebook saw Google + and raised the stakes with Skype.

So armed with the first, best and most well loved social network in the world and now the number one video chat tool in the world, Facebook and Microsoft would seem to have Google’s number.

And quite honestly I see no way past it for Google. I mean when we say Facebook we are talking about a way of life for many people. The first thing we check in the morning, last thing at night etc. has an emotional grip on us like nothing else and I don’t think Google can possibly loosen FB’s fingers from around our throats.

Surely, they are better off focusing on what they do better than anyone – search.

Google Panda is a wonderful step in thy direction. Making SEO a qualitative discipline as opposed to the boring scientific proceed it had become.

Stick to what you know.

Surely?