Anyone who has been following the free agency circus over the last few days will have heard that LeBron James has launched on Twitter. What makes this so stunning is the speed at which he was gathering followers. Whilst the two other main free agents – Dwayne Wade and Chris Bosh – continued to send oblique tweets giving no clear sign of what their plans were, LeBron kept his counsel – until Yesterday morning and the launch of @kingjames on Twitter. Within an hour he had 50,000 followers and by the end of the day had amassed over 200,000 once word got out. His opening tweet, gave away nothing of his plans – we wait until 9pm ET on ESPN for that, but what this move signalled was the central role that social now plays in all our lives.

As a new fan of the NBA and the Chicago Bulls, I have been riveted to Twitter since midnight on June 30th for any signs of where the King was going, hoping against hope that he was coming to Chitown. It had taken over my world! We now seek news from our peers rather than established news channels. We can talk to each other about these things, discuss and create our own rumours.

For now we wait for LeBron to decide, but the waiting room is now officially called Twitter.