Just a quickie. I was following Iain Dale on Twitter this morning and laughing out loud at his unfortunate experience in the Tunbridge Wells branch of PC World on a Saturday morning. Iain tells a great story. Here are the highlights:
“Enduring the usual bollock breaking customer service experience at PC World trying to buy an iPad. How does this company stay in business?”
“In the end walked out of PC World after they wanted 2 know how many credit cards I had and other personal info irrelevant to iPad purchase.”
He then publishes a Blog post entitled “How Does PC World Stay in Business”
Finally,….“Have now ordered iPad via Apple Online Store. A pleasureable experience, and all without having to deal with PC World numpties.”
Now Iain Dale has just shy of 14,000 followers, not a massive number, but that number includes some very influential and powerful people who have much larger number of followers. A simple re-tweet of this mornings miserable experience would be devastating. As it is, here I am writing about it!
I’m not aware that PC World in the UK are on Twitter. They don’t promote it on their site so I supsect not. So I guess they’ll just not be listening for people like Iain Dale either? Shame. Best Buy are coming….
But then as Mark Ritson says in his infamous article “Social media is for people not brands” and “..it does not work is when cold, hard, lifeless organisations start trying to spark interactive social media conversations.” What about just engaging with poor Iain Dale?
Give me strength!!!