This isn’t a comment about the fact that people will apparently soon be able to pick up an iPad at their local Wal-Mart, it’s more to do with how this makes you feel.
How would you feel buying an iPad from the Apple store (on or offline) as opposed to Wal-Mart? In the same way, how do you feel about buying potatoes from a Jewel Osco, or a Co-Op, as opposed to a farmers market or Waitrose.
How important is price for you? How important is service? What about the warm feeling you get from some stores that you don’t from others?
I think Wal-Mart are making big strides in changing their image. Their green scorecard isn’t just lip service, it matters now.
Of course, Apple must be desperate to secure greater saturation before the Playbook and Android tablets start making headway, but by allowing distribution through Wal-Mart and Target, they are surely taking a risk with the Apple reputation?
What products will Wal-Mart merchanidse alongside the iPad? Will Apple have the same sanctuary they enjoy in Best Buy?
I’ve just noticed this post is full of questions!
What do you think?