“It works in practice but will it work in theory?”

Posted on by RichardAKent

I recently heard this quote, admittedly in relation to something completely different, but I felt that it was a perfect reflection of feeling towards social media and its potential in the UK.

It was followed by, “We are wallowing in a miasma of over analytical nonsense”.

It’s true isn’t it? Even sitting here writing this I’m conscious that I’m adding,  in a very small way, to the noise out there on this subject. Surely the arguments are compelling enough. Engaging with customers and prospects is a good thing right?

So, for this post I will say no more.

Except this  – Just Do It

STRATEGY!!!! AAAGGGHHH!!!!

Posted on by RichardAKent

I HATE the word strategy. It is the most abused, overused word in the English language and typically used by idiots when the have nothing to say because they think it makes them sound intelligent.

I HATE it.

Let me state how things should be. A marketing manager or director, must write a plan. The plan should identify quantifiable objectives. Each of these objectives should have a strategy to support them and so deliver the plan.

So – have a plan and objectives before you have a strategy. And then never use the word again. Ever.