Without realising it, certain habits have crept their way in to my daily routine recently.
I’ve become an avid follower of several blogs and news sites that give my day its kick start.
So here’s a list of the top five that I follow without fail (almost). I’d love to know yours.
1. Chris Brogan – I heard Chris speak in Chicago back in June this year and his words on ‘human business’ cut through all the guff that I’d heard and read about before. Thanks Chris for all your posts.
2. Alltop – fairly new to this, but a great consoldator of the best of that’s out there every day.
3. Mashable – Goes without saying. I’m sure everyone’s go to site for all things social, marketing, etc.
4. Techcrunch – For an untecchie like me, they make this befuddling world of widgets and apps wholly relevant.
5. Brian Solis – Along with Chris, a great thinker and one who has fully explained the reality of engagement.
The lesson here overall I suppose is that reading is king. You can’t really read enough. Everything changes so quickly and randomly, at least trying to keep abreast is an objective we should all have.
I hate rhetorical questions, and of course this is one. So apologies, but I’m just checking that we understand that we are all a long way from being out of the woods.
That being so, I’m thinking it strange that businesses feel now would be a good time to continue to offer poor customer service, not over compensate or over deliver to their customers, not to go out of their way to be best in class, not to look to achieve peak performance, but to continue to be shabby, mean spirited, inward looking, poorly focused or even go on strike!
Over the last few months I’ve experienced some wonderful examples of ‘over compensation’, take a bow H&R Block (although you dropped the ball from a very big height at the beginning), I’ve experienced and read about dreadful levels of service.
Iain Dale’s PC World experience resonated with me I’m sad to say.
I HATE the word strategy. It is the most abused, overused word in the English language and typically used by idiots when the have nothing to say because they think it makes them sound intelligent.
I HATE it.
Let me state how things should be. A marketing manager or director, must write a plan. The plan should identify quantifiable objectives. Each of these objectives should have a strategy to support them and so deliver the plan.
So – have a plan and objectives before you have a strategy. And then never use the word again. Ever.
I just read a review of a new business book, Rework, by Jason Fried and David Heinemeier Hansson. I just felt so lifted by this quote: “Ignore the Real World.” This is their reply to all those pessimists who insist that a new idea could never work in the “real world.” They explain that “the real world isn’t a place; it’s an excuse. It’s a justification for not trying.”